We have started selling 3 types of non-sticky treatments that can be used morning and night.

What is ELDER-WHITELY?

Just like elderflower (a coniferous tree native to Europe. In the past, elderflower was prized as a panacea that could cure any disease), we want to deliver hair care items that can address all your hair concerns.
White is a color that blends well with any color and is inspired by the impression that white is the color of beginnings that makes people decide to start.
It is a coined word that combines the words ELDER and WHITELY with the hope that everyone who cares about their hair can receive the best hair care, give their hair a rest, and be able to shine every day in their own way.
ELDER-WHITELY is a hair care brand for adults who want to shine in their own way.

The first lineup includes three types of non-rinse treatments based on the concept of "basic care items for adults who enjoy coloring and perms." This hair care item is suitable for those who are sensitive to trends and have high sensitivity.

CUTICLE BALANCE GEL
``Hydrolyzed collagen'' wraps the hair without escaping moisture, giving the hair elasticity, body, and shine, resulting in a healthy hair finish.
Recommended for soft/fine hair that does not have enough volume, or for hair that is difficult to manage due to age-related curls after the age of 40.
It is also recommended for those who tend to break their hair due to bleaching or repeated perms. It does not contain synthetic surfactants or silicone, so it can be safely used as a beauty serum.

Men's: For those with permed hair, fine hair, thinning hair, and soft hair.Women's: For those with colored hair, bleached hair, gray hair, fine hair, and soft hair.

SLEEK MIST
A beauty serum mist containing the high-quality ingredient Pellicea, which provides shine, firmness, and firmness. Repairs the dryness of damaged hair from the inside and gives it shine. Contains Pellicer, which quickly penetrates and repairs hair.
While repairing the inside of the hair, it also strengthens the barrier function on the surface.
The smooth texture prevents the tips of your hair from getting caught and stiff.

Men's: For those with permed hair, stiff hair, hirsute hair, and those prone to split ends.Women's: For those with colored hair, hirsute hair, coarse hair, and straight hair.

SEM JELLY
It has a supple texture that protects your hair from heat. It moisturizes your hair and leaves it soft to the touch, leaving your hair supple and healthy. A hair care ingredient derived from plants (rapeseed) that reacts with the hair using heat from a hair dryer or curling iron, bonding and repairing the hair.
If you use it before using the dryer, it will further protect your hair from heat.
It improves curling of the hair cuticle and improves various hair problems caused by chemical damage, such as ``wavyness'' and ``unmanageability.''

Men's: Permed hair, colored hair, those who are prone to damage, women's: Colored hair, bleached hair Permed hair, also recommended for those who want to set hair with a hair iron